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Person
ISNI: 
0000 0001 0907 547X
Name: 
Don E. Schultz (American academic)
Schultz (D. E.)
Schultz, Don
Schultz, Don E.
Schultz, Don Edward
Schultz, Donald E.
Дон Шулц
Шульц, Д. Е
Шульц, Дон Е.
シュルツ, ドン・E
唐·舒兹
Dates: 
1934-
Creation class: 
Language material
Text
Creation role: 
author
redactor
Related names: 
Barnes, Beth E.
Brown, William P.
Kitchen, Philip J.
Lauterborn, Robert F.
Martin, Dennis
Martin, Dennis G. (1940- ))
Petrison, Lisa A.
Robinson, William A. (1926- ))
Schultz, Heidi F.
Tannenbaum, Stanley I.
Шульц Х. Ф. Хейди Ф
有賀, 勝 (1962-)
Titles: 
Brand babble
Branding the candidate : marketing strategies to win your vote
Building customer-brand relationships
Don shurutsu no tōgō māketingu : Kokyaku eno tōshi o kigyō kachi no sōzō ni tsunageru
Essentials of advertising strategy
How to sell more stuff : promotional marketing that really works
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Integrated marketing communications
Kōkoku kakumei beikoku ni fukiareru aiemushī senpū
Legends in marketing : Christian Grönroos. Vol. 7. - New Delhi [etc.], 2013.
Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising
new marketing paradigm, The
Raising the corporate umbrella, 2001:
Reliability rules : the ground-breaking manual for using promises management to keep customers, build your brand, and build your business
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them
Sales promotion management
Strategic advertising campaigns
Strategic brand communication campaigns
Strategic newspaper marketing
Брендология
Маркетинг интегрированный подход [перевод с английского]
Новая парадигма маркетинга Интегрируемые маркетинговые коммуникации [Пер. с англ.]
Стратегические бренд-коммуникационные кампании
ドン・シュルツの統合マーケティング : 顧客への投資を企業価値の創造につなげる
広告革命米国に吹き荒れるIMC旋風 : 統合型マーケティングコミュニケーションの理論
Notes: 
Sources: 
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BOWKER
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