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Person
ISNI: 
0000 0000 4449 8331
Name: 
Ryals, L.
Ryals, L J
Ryals, Lynette
Ryals, Lynette J
Creation class: 
article
Text
Creation role: 
author
Related names: 
Cranfield University
Titles: 
Customer relationship management (CRM), 2000:
Making customer relationship management work: The measurement and profitable management of customer relationships
Managing customers profitably
Managing key business-to-business relationships: What marketing can learn from supply chain management
Measuring and managing customer relationship risk in business markets
Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
total value of the customer and targeted marketing strategies, The ; this thesis is submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy
Contributed to or performed: 
JOURNAL OF MARKETING
Notes: 
At head of title: School of Management
Thesis (Ph. D.)--Cranfield University, 2002
Sources: 
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